Today we’re going to talk about harnessing the power of “word of mouth.” Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customer’s values and priorities; this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 & 3 to figure

Last time, we talked about the second part of “word of mouth” tactics which help you put together a system to help shorten the purchasing decision time of your customers and increase your profits immensely. Today, we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the “word” circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth-it should seem relatively obvious that the