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Get Out of the Rat Race

We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were let go due to poor performance or poor motivation because we just gave up. Instead of taking that approach you need to consider every job an opportunity to learn something new that you can apply down the line to find success. When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs

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Mark Ford

Prepare for Lift Off!

Last time, I gave you a laundry list of tips and tricks you can use to make your word of mouth program work for you. Hopefully you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word of mouth campaign. We are going to wrap up this series on word of mouth where we give you the specific steps to create a word of mouth campaign. Now, let’s take a look at those steps: Seed the market. Find some way to

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Mark Ford

Put it to Work!

In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your initial

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Mark Ford

Search & Implement

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users? Exactly

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Mark Ford

Science of the Memes

Today I’d like to discuss the science of memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or services when they feel protected and reassured by the masses. It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main situations

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Mark Ford
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